Millennials Love It 75% say receiving personal mail makes them feel special (Source) 42% prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy. 23% made a purchase after receiving direct mail in the last 12 months. The Challenge of Direct Mail Success The success of a …
Direct Mail or targeted Direct Mail?
Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment. Is it because they can’t really track the results? Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials. …
Acclaim Plastic Postcard Direct Mailer for Retail
Why do our customers experience higher than normal Return On Investment with SSI’s Acclaim Plastic Postcard Mailer? The response rates are much better than other types of consumer targeting through a few simple processes, beginning with how data is applied. It is essential to customers’ campaigns to reach the right people at the right time, and with the right …
Plastic postcards offer advantages over postcards
Plastic postcards offer many advantages over postcards printed on conventional card stock, including: Full color digital printing on front and back that grabs attention and allows you to deliver more content, including features and benefits, special offers and discounts, and your location and contact information; Durability to travel through the postal system and arrive in excellent condition without disappearing …
Plastic Postcard Printing and Mailing
Plastic Postcard Printing and Mailing Get the highest response rates in direct mailing today! This direct mailing postcard can be mailed through the US Postal Service and can contain a punch-out plastic card or plastic card and key tag combination. This die cut postcard makes people take notice, stands out and is distinctive among the other direct mailings in the …
USPS Laminated Pieces Rulings
USPS Laminated Piece Rulings Confirming in writing from USPS that if you weren’t mailing plastic postcards before April 6, 2009, automation letter-size mail pieces must be made of paper! Since this caveat created an un-level playing field for mailers, the PCSC has approved laminated mail pieces for automation prices on a case by case basis. In a joint effort, between the …
Up Close and Personal: Why Personalized Direct Mail is Best
So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …
Direct Mail Printing Checklist – Items to consider before printing
What do you need to do to make sure that your next direct mail marketing piece is a success? What things do you need to consider and what steps should you take? Use this direct mail printing checklist to make sure that you’ve covered all the main points. 1. Direct mail printing with a purpose The best way to ensure …
Direct Mail Response You (Should) Have Mail: 5 Key Ways to Maximize
Get your customers excited about their mailbox again Without effective marketing, you wouldn’t have a successful business. That’s a lot of pressure to put on a few decisions like what platforms to use or whether to invest in social media, but it’s truthful. Instead of spending a small fortune hiring marketing experts to analyze what’s best for your business, we’re …
To Gift or Not to Gift: Why Gift Cards are the Smart Choice
With only five weeks until the holiday season (you read that right), the panic that surrounds buying gifts is about to set in. Whether you’re the type of person that has had presents meticulously bought and wrapped for months, or the kind that’s holding off until the day before to go shopping, we can help you find the perfect solution. …