Plastic Postcard Printing and Mailing Get the highest response rates in direct mailing today! This direct mailing postcard can be mailed through the US Postal Service and can contain a punch-out plastic card or plastic card and key tag combination. This die cut postcard makes people take notice, stands out and is distinctive among the other direct mailings in the …
USPS Laminated Pieces Rulings
USPS Laminated Piece Rulings Confirming in writing from USPS that if you weren’t mailing plastic postcards before April 6, 2009, automation letter-size mail pieces must be made of paper! Since this caveat created an un-level playing field for mailers, the PCSC has approved laminated mail pieces for automation prices on a case by case basis. In a joint effort, between the …
Up Close and Personal: Why Personalized Direct Mail is Best
So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …
Direct Mail Printing Checklist – Items to consider before printing
What do you need to do to make sure that your next direct mail marketing piece is a success? What things do you need to consider and what steps should you take? Use this direct mail printing checklist to make sure that you’ve covered all the main points. 1. Direct mail printing with a purpose The best way to ensure …
Direct Mail Response You (Should) Have Mail: 5 Key Ways to Maximize
Get your customers excited about their mailbox again Without effective marketing, you wouldn’t have a successful business. That’s a lot of pressure to put on a few decisions like what platforms to use or whether to invest in social media, but it’s truthful. Instead of spending a small fortune hiring marketing experts to analyze what’s best for your business, we’re …
To Gift or Not to Gift: Why Gift Cards are the Smart Choice
With only five weeks until the holiday season (you read that right), the panic that surrounds buying gifts is about to set in. Whether you’re the type of person that has had presents meticulously bought and wrapped for months, or the kind that’s holding off until the day before to go shopping, we can help you find the perfect solution. …
Direct Marketing after all, the devil is in the details
Direct Marketing after all, the devil is in the details Whether you’ve been a loyal customer for years or are new to the game (or even if you’re the competition here to check out our new blog), you probably have the same questions: what’s so great about SSI? How have we managed to build a tiny castle of quality plastic …
Restaurants Serve Perks For Loyalty Cards
Loyal card diners used to be rewarded with free meals or a slice of cake on their birthdays, but now recession-hit restaurants are crafting new ways to hang on to their best customers. They are dangling free trips, a shot at buying pricey items like rare coffee beans and chances to sample new menu items ahead of the pack. More …
Gift Cards Must Carry A Longer Expiration Date
New rules for gift cards go into effect Aug. 22, 2010. New rules involving the sale of pre-paid gift cards and incentive offers, including limitations on expiration dates and dormancy fees, went into effect Sunday as a result of federal legislation adopted earlier this year. The legislation, which affects gift cards sold or issued on or after Aug. 22, is …
Plastic Gift Cards Celebrate 18th Anniversary
SSI Technologies is celebrating its 18th year of manufacturing plastic Gift Cards, since inventing the first card for the industry in 1995. Historical problems with paper gift certificates led to the invention of the Gift Cards. The electronic Gift Card was a product designed to eliminate the lack of accounting with the paper gift certificate. Gift certificates did not offer …