What do you need to do to make sure that your next direct mail marketing piece is a success? What things do you need to consider and what steps should you take? Use this direct mail printing checklist to make sure that you’ve covered all the main points. 1. Direct mail printing with a purpose The best way to ensure …
Direct Mail Response You (Should) Have Mail: 5 Key Ways to Maximize
Get your customers excited about their mailbox again Without effective marketing, you wouldn’t have a successful business. That’s a lot of pressure to put on a few decisions like what platforms to use or whether to invest in social media, but it’s truthful. Instead of spending a small fortune hiring marketing experts to analyze what’s best for your business, we’re …
To Gift or Not to Gift: Why Gift Cards are the Smart Choice
With only five weeks until the holiday season (you read that right), the panic that surrounds buying gifts is about to set in. Whether you’re the type of person that has had presents meticulously bought and wrapped for months, or the kind that’s holding off until the day before to go shopping, we can help you find the perfect solution. …
Direct Marketing after all, the devil is in the details
Direct Marketing after all, the devil is in the details Whether you’ve been a loyal customer for years or are new to the game (or even if you’re the competition here to check out our new blog), you probably have the same questions: what’s so great about SSI? How have we managed to build a tiny castle of quality plastic …
Restaurants Serve Perks For Loyalty Cards
Loyal card diners used to be rewarded with free meals or a slice of cake on their birthdays, but now recession-hit restaurants are crafting new ways to hang on to their best customers. They are dangling free trips, a shot at buying pricey items like rare coffee beans and chances to sample new menu items ahead of the pack. More …
Gift Cards Must Carry A Longer Expiration Date
New rules for gift cards go into effect Aug. 22, 2010. New rules involving the sale of pre-paid gift cards and incentive offers, including limitations on expiration dates and dormancy fees, went into effect Sunday as a result of federal legislation adopted earlier this year. The legislation, which affects gift cards sold or issued on or after Aug. 22, is …
Plastic Gift Cards Celebrate 18th Anniversary
SSI Technologies is celebrating its 18th year of manufacturing plastic Gift Cards, since inventing the first card for the industry in 1995. Historical problems with paper gift certificates led to the invention of the Gift Cards. The electronic Gift Card was a product designed to eliminate the lack of accounting with the paper gift certificate. Gift certificates did not offer …
SSI Technologies Plastic Card Business Grows Over 100% without Government Assistance
Restaurant Marketing Tool Delivering More Customers at Lower Costs leading to substantial growth YTD. Oklahoma City, Oklahoma (PRWEB) August 30, 2012 As restaurants face the challenges of a sluggish economy, lower than desired visitor counts and increasing food prices, cost effective marketing is more important than ever. The Acclaim mailer, a product designed to compete in tough economic conditions has …