Why Direct Mail Advertisers Are Turning to Plastic Mailers Well-designed, demographic-targeted direct mail campaigns yield better ROI. So, why are advertisers shifting to plastic mailers? Initially, many mailers used costly items like specialty envelopes, die-cut postcards, and pop-ups to attract prospects. However, plastic postcards have now replaced these expensive options. Thanks to their unique design, exceptional print quality, and perceived …
Plastic Postcard Marketing to Millennials Mailbox
Millennials Spend: Forbes.com reports that Millennials will be spending $200 billion annually in 2017 and $10 trillion over their lifetimes as consumers, in the U.S. alone. They will have more spending power than any other age group. Attract their attention to spend on your products: The stereotype is that Millennials are digital natives, glued to their smartphones, and the only way for marketers …
Membership Cards and Loyalty Program
Every year, 30,000-45,000 scout leaders, staff members and vendors make their way to the East Coast for a national jamboree. These leaders, vendors, and staff members come from all over North America. With so many people involved, it is imperative to know that each person is accounted for, in the proper place, and has permission to be on the premicise. …
Retailers are Switching to Direct Mail
Millennials Love It 75% say receiving personal mail makes them feel special (Source) 42% prefer direct mail over online ads, with 38% favoring both equally. 66% are more likely to remember to use a voucher if they have a physical copy. 23% made a purchase after receiving direct mail in the last 12 months. The Challenge of Direct Mail Success The success of a …
Direct Mail or targeted Direct Mail?
Why are most business owners happy with their advertising investment when an onlooker can easily tell they receiving a very small return on their investment. Is it because they can’t really track the results? Or perhaps that is the way it has always been done. So many people record their TV programs just so they can skip the commercials. …
Acclaim Plastic Postcard Direct Mailer for Retail
Why do our customers experience higher than normal Return On Investment with SSI’s Acclaim Plastic Postcard Mailer? The response rates are much better than other types of consumer targeting through a few simple processes, beginning with how data is applied. It is essential to customers’ campaigns to reach the right people at the right time, and with the right …
Plastic postcards offer advantages over postcards
Plastic postcards offer many advantages over postcards printed on conventional card stock, including: Full color digital printing on front and back that grabs attention and allows you to deliver more content, including features and benefits, special offers and discounts, and your location and contact information; Durability to travel through the postal system and arrive in excellent condition without disappearing …
Plastic Postcard Printing and Mailing
Plastic Postcard Printing and Mailing Get the highest response rates in direct mailing today! This direct mailing postcard can be mailed through the US Postal Service and can contain a punch-out plastic card or plastic card and key tag combination. This die cut postcard makes people take notice, stands out and is distinctive among the other direct mailings in the …
USPS Laminated Pieces Rulings
USPS Laminated Piece Rulings Confirming in writing from USPS that if you weren’t mailing plastic postcards before April 6, 2009, automation letter-size mail pieces must be made of paper! Since this caveat created an un-level playing field for mailers, the PCSC has approved laminated mail pieces for automation prices on a case by case basis. In a joint effort, between the …
Up Close and Personal: Why Personalized Direct Mail is Best
So they can say it really does have their name on it As both a consumer and a business owner, you are in a very unique position to see first-hand how marketing can be received. That means you know that telemarketing and impersonal, cheap, flimsy ads won’t always catch the attention they were designed to, nor generate the interest your …