A Car Wash customer sent a $5 Off Any Wash AcclaimMailer™ to targeted residents near 40 of their locations. Despite no incentive being included for a membership purchase, an average of 28 Acclaim recipients per location purchased memberships. This equates to an extra $832 monthly per location! PER LOCATION REDEMPTIONS FOR THE $5OFF IN-STORE OFFER: Week 1: 61 (X) Month …
7,500 AcclaimMailer™ plastic postcards is greater than 10,000 Paper Postcards
“But I can get so many more paper postcards for the same cost.” Yes, you can. And you will still get less redemptions. In cost, a budget for 7,500 AcclaimMailers will equal 10,000 paper postcards. In practice, the 7,500 AcclaimMailers will outperform the 10,000 paper postcards* every time, despite the disadvantage in quantity. What’s important to remember is this is …
Sell More Gift Cards, Always
Prior to retail and restaurant gift cards, a customer received change for unused amounts on their gift certificates. As an example, $75 redeemed from a $100 gift certificate meant that customer was given $25 in change. Gift cards changed that. Rather than giving the customer change, that $25 “float” stays on a retail or restaurant gift card, indefinitely. Consider this… …
Grow Your Car Wash Business with the AcclaimMailer™
SSI Cards recently partnered with a car wash chain in the Midwest who wanted to increase new customers and memberships sales. They accomplished both with the AcclaimMailer™! Targeted residents were mailed the car wash direct mail postcard with an offer of $5 off any car wash, and no expiration date. The physical quality of the Acclaim prompts recipients to keep …
Sorry, I’m not scanning a QR code for a menu
“Sorry, I’m not scanning a QR code for a menu.” The rest of the statement from this 2022 meme was, “I’m with the boomers on this.” While the Covid19 pandemic saw a rise in “contactless” ways of doing things for sanitation reasons including QR code dining menus at restaurants, in general, people still want traditional menus. It’s not just a …
TOUGH TIMES, SSI CARDS CAN HELP
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” -Steuart Henderson Britt Google search “The economy is doing well” to see recent articles from the Atlantic, NY Times, and CNBC about just how well the economy is doing. Based on conversations with the consumer-driven business owners …
Online and Offline
We mentioned an interesting stat last year about the marketing spend of tech giant Meta (Facebook). According to independent research consultancy Comvergence, of the $650 million USD spent on media in 2020, only $245 million was digital. $405 million, or 62%, a super majority, was spent on off line media. Now, we see this: “Amazon.com Inc. plans to open several …
We’re pleased that you’re pleased with your “Porsh” purchase
“I’d like to buy this Porsh.” “Right this way.” – heard around countless Porsche dealerships, daily. Pizza restaurants, men’s wear, auto parts, home improvement, car washes, and convenience stores may seem to have very little in common. For how SSI Cards works with these industries, they actually have a great deal in common. Their customers typically live or work near …
Customers Do the Walking, Key Tags Do the Talking
With a loyalty app or membership card, you might ask, what’s the point of a key tag? The answer is simple…They’re extremely cost-effective advertising. Take this scenario: Brand A’s app is on one friend’s phone and brand B’s key tag is on the other other’s key ring, 100 out of 100 times, you will notice the key tag before ever …
NVIO™ is ISO 17025 Certified ASTM D5511-18
Pioneer plastic card manufacturer, SSI Cards Marketing & Direct Mail has announced the launch of their all-new NVIO™ Cards. The innovative range has been developed from fully eco-friendly plastic materials and covers the complete spectrum of gift cards, postcard mailers, membership cards, and loyalty cards. With this new line of products, the Edmond, Oklahoma based company has successfully met ASTM …