“I’d like to buy this Porsh.”
“Right this way.” – heard around countless Porsche dealerships, daily.
Pizza restaurants, men’s wear, auto parts, home improvement, car washes, and convenience stores may seem to have very little in common. For how SSI Cards works with these industries, they actually have a great deal in common. Their customers typically live or work near a brick-and-mortar location, most of them have tried any number of advertising and marketing mediums, and they also have local competitors.
With these similarities, there are also differences, but maybe not what you’d think. For us, the differences may be in what these industries call our various revenue-generating card products. Gift card mailers, postcard gift cards, and postcard mailers may sound like completely different products, and really, they are, but who are we to argue with what our customers call the products they purchase? We seriously doubt any enthusiastic “Porsh” owner has ever been corrected by the dealership.
Since manufacturing the first gift cards around 30 years ago, we haven’t been bothered when our own customers refer to completely unrelated products as “gift cards.” For example, “gift cards” may be refer to the offers that pop out or break off of postcards and mailers.
Semantics can get a little complicated, but what’s important is what these products do when working to their potential. For businesses that offer traditional gift cards, a mailer or postcard pop-out/knock out should *always* be used to sell more gift cards, as in the CFO’s best friend, the cash-infusion big brother to paper gift certificates.
The way it works is simple. Every postcard mailer, (we recommend the eco-plastic postcard known as NVIO™ Card), should have at least two pop outs/knock outs. The first one is for your initial offer, for example “Redeem this in-store for a free item with purchase.” The second is your gift card bait. “One free item with purchase of a $50 gift card” is a tried and true winner across many industries too numerous to list. This strategy helps shore up the answer to the question, “Beyond the holidays, how can my business sell more gift cards?”
How many plastic postcard and mailer printers are equipped with an on-site mail house, manufacture magnetic stripe encoded gift cards with eco-friendly plastic and eco-friendly magnetic stripe options, and will turnkey these products for your convenience? The answer is one, SSI Cards. We also manufacture the curiously effective walking billboard known colloquially as the key tag. When combining key tags, gift cards, and postcards or mailers, your brand has a complete revenue-generating card solution with an ROI that is absolutely bonkers. We have the testimonials and statistics to show that we increase every metric needed for revenue and profit growth. We will increase the number of your customer visits, frequency of visits, purchases per-visit, and visits by downward trending shoppers (previously thought lost customers).
The gift cards we supply create an influx of capital immediately, as well as increased business above what was spent on the original gift card. The numbers can vary, but these strong statistics are pretty common. On average, gift card-using consumers spend $38 over the original spend. 75% of U.S. consumers overspent the value of their gift cards, according to First Data Corp studies, as well as a $10 increase over the previous year. People who buy gift cards plan to buy 3.4 gift cards on average, accounting for $26 billion dollars*. Any CFO of a business that sells gift cards knows they are invaluable for many of these same reasons. Gift cards aren’t good business, they’re great business! And now that we have NVIO™ eco-friendly plastic gift cards, what’s not to love?
Drive these consumers to your door with the AcclaimMailer™ and give them a reason to buy from YOU, not your competition. Whatever you want to call these products, we don’t mind.
*20% of this amount is left unused after a full year from purchase.
SSI Cards, the absolute best B2B marketing results in more customers, more redemptions, and an unmatched ROI.