Prior to retail and restaurant gift cards, a customer received change for unused amounts on their gift certificates. As an example, $75 redeemed from a $100 gift certificate meant that customer was given $25 in change. Gift cards changed that. Rather than giving the customer change, that $25 “float” stays on a retail or restaurant gift card, indefinitely.
Consider this… there is almost a 100% probability that you or someone you know has a retail or restaurant gift card socked away, forgotten about, and it has money on it. That card could be a decade or more old, but the unused sum is there. Combine all the cards that haven’t been 100% used and you get a lot of “float.” That float is why CFOs love them and it is why some retail and restaurant managers sometimes get bonuses based on gift cards sold.
Rarely does something come along that can be considered ZERO risk. Selling as many restaurant, retail, or even car wash gift cards as possible is the closest thing you’ll ever get to zero risk. In fact, there really is no downside. Maybe you’ll collect interest due to the unused sum, or “float,” or maybe the gift cards will motivate new patrons to visit your business. Either way, gift cards equal money so NOT pushing gift cards 12 months out of the year leaves a lot of money on the table.
You might be thinking, “Yes, but how can we sell gift cards beyond the holidays?”
We’re glad you asked.
The solution is to piggyback an extra gift card offer onto your outgoing AcclaimMailer™ postcard campaign. The extra offer can motivate gift card purchases, A LOT of them and at NO EXTRA COST! It’s all upside. For a complete eco-friendly solution, try using the biodegradable (with optional recycled paper core) NVIO™ Acclaim eco-friendly plastic postcards and gift cards.
Here are some examples of gift card offers:
“1 Free dessert with purchase of a $100 Restaurant gift card.”
“1 Free Wax & Shine with purchase of $100 Car Wash gift card.”
“1 Free pair of men’s socks with purchase of $100 Men’s Store gift card.”
“1 Free Entry with purchase of $50 Cinema gift card.”
“1 Free chew toy with purchase of $25 Pet gift card.”
Obviously, we would love to be your turnkey direct mail and gift card provider. Even when we are not the gift card manufacturer, we strongly encourage our direct mail customers to consider applying this simple method to their Acclaim direct mail campaign promotions because it is proven to produce high returns. The greater ROI our customers have the greater success and loyalty we have from our own customers.
Without including these gift card offers, we are still generating plutonium-grade returns for our customers. Take the Super Acclaim, going on its 4th year averaging 22% redemption. What our customers say, however, is our best proof of concept. We recently received a testimonial from an e-commerce pet business that grossed well over $100,000 on less than $10,000 spent from using our AcclaimMailer™ direct mail postcard.
Our methods work, full stop. For the best B2B marketing, contact us now.