Millennials Love It
- 75% say receiving personal mail makes them feel special (Source)
- 42% prefer direct mail over online ads, with 38% favoring both equally.
- 66% are more likely to remember to use a voucher if they have a physical copy.
- 23% made a purchase after receiving direct mail in the last 12 months.
The Challenge of Direct Mail Success
The success of a retailer’s direct mail program hinges on three critical steps:
- Getting noticed: The recipient must actually view the mailing.
- Immediate decision: Within about 2 seconds, they decide if the mailing is worth reading.
- Engagement: If something about the mailer catches their interest, they will react to the offer.
This explains why some direct mail campaigns succeed while others fail. The mailers must be unique and inviting. Generic postcards, letters addressed to “occupant,” and unappealing offers often don’t make it past the first step. Outlandish claims like “You just won a free trip to Bizzaro Land!” are a waste of money, similar to poor designs and unworthy offers.
Maximizing Success
Our Plastic Postcard Mailers consistently deliver higher-than-average results due to their unique design and perceived value. We have the experience to predict the success of your mailing campaign. Our products outperform others because they stand out and seem more valuable.
The Power of Personalization
Personalization makes a significant difference. For example, “Tom, special sale just for you. $100 off any suit” is far more effective than a generic “To the occupant” message.
Crafting the Right Offer
The offer is crucial for success. We have documented proof of Fortune 500 companies achieving over 100% redemption by making compelling offers. The offer must be tailored to your store’s needs. Avoid generic promotions like “We are having a sale!” which lack impact. Instead, personalize the offer to the recipient’s address and name, and make it special, such as a birthday discount or a welcome offer for new movers.
Your Best Chance for Direct Mail Success
By focusing on unique, personalized, and compelling offers, your direct mail program can achieve outstanding results.