A Car Wash customer sent a $5 Off Any Wash AcclaimMailer™ to targeted residents near 40 of their locations. Despite no incentive being included for a membership purchase, an average of 28 Acclaim recipients per location purchased memberships. This equates to an extra $832 monthly per location!
PER LOCATION REDEMPTIONS FOR THE $5OFF IN-STORE OFFER:
Week 1: 61 (X)
Month 1: 183 (3X)
Month 2: 336 (5.5X)
Month 4: 412 (6.76X)
PER LOCATION NEW MEMBERSHIP PURCHASES AND REVENUE:
28 New monthly memberships @ $29.49/each average = $832/month
Over a four month period, this car wash customer had 6.76 times the total redemptions they received in the first week of the campaign. By NOT using an aggressive expiration date, they let the AcclaimMailer™ work for them. Simply put, this isn’t any ordinary Car Wash postcard. The “Dollar Off” offer card remains in a recipient’s wallet/purse until it is used or until it is given to a friend, family member, or co-worker.