Why Direct Mail Advertisers Are Turning to Plastic Mailers
Well-designed, demographic-targeted direct mail campaigns yield better ROI. So, why are advertisers shifting to plastic mailers?
Initially, many mailers used costly items like specialty envelopes, die-cut postcards, and pop-ups to attract prospects. However, plastic postcards have now replaced these expensive options.
Thanks to their unique design, exceptional print quality, and perceived high value, plastic postcards have become the preferred choice for discerning buyers.
Retailers who ensure their offers justify the cost have seen redemption rates of 20%-30%. With mailing costs as low as 13 cents per card, as approved by USPS, plastic postcards are a cost-effective option.
Direct Mail Trends
ROI is the gold standard for any advertising budget, but measuring success has often been challenging.
Plastic postcard mailers offer a tech-savvy solution with trackable results. When the break-off gift card is redeemed, it provides valuable data, including names, addresses, and demographics, helping businesses better understand their customer base.
Plastic postcard mailings are on the rise across various industries, including restaurant marketing, retail clothing, auto repair, dental, and hearing aids.
Resellers with value-added resources are quickly adopting plastic postcards with great success.
Trade reports highlight a growing trend of advertisers turning to plastic gift card mailers. The reason is simple: they want to stand out from the competition, and the ROI proves to outperform other direct mail or media options.