SSI Cards recently partnered with a car wash chain in the Midwest who wanted to increase new customers and memberships sales. They accomplished both with the AcclaimMailer™! Targeted residents were mailed the car wash direct mail postcard with an offer of $5 off any car wash, and no expiration date. The physical quality of the Acclaim prompts recipients to keep the car wash promotions in their wallets or purses until they need them. Within four short months, this single campaign produced these incredible results:
200,000 CARDS MAILED
DELIVERED $248,889 IN CAR WASH SALES
And MEMBERSHIPS WITH MONTHLY REVENUE OF $33,294
After investment and discount, it is projected that the car wash will create an estimated $466K-600K in wash and membership sales over a 9-month period, from one mailing.
Using the 10-month membership attrition rate given to us from a national study, the car wash’s 8.25% redemption rate, potential gross revenue from one mailing of ≥200K pieces monthly will be $5.5M over 12-16 months. The method to gain, retain, increase the regularity and amount of per-visit spend for the customers of this car wash chain are like what SSI Cards’ grocery customers are using with their own Super Acclaim postcard mailer. There is no other high ROI marketing vehicle like it.
Get more customers in the door and keep them coming back with the AcclaimMailer™.
Because of its unique look and feel, the Acclaim plastic postcard mailer stands out in a crowded mailbox giving your direct mail piece a competitive edge. It’s as simple as that.
At SSI Cards, we understand how to build successful direct mail marketing campaigns. 0ur team of marketing experts will assist you in developing the best campaign strategy for targeting consumers in a desired geographic area and/or by specific demographics to generate new and repeat visits to your car wash business. We work with you to develop the perfect audience targeting solution and mailing list that fits your sales and marketing goals.
SSI Cards- The absolute best in targeted B2B marketing.